Trade and Marketing

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Trade and Marketing

About 25 % of products are marketed in Lithuania; the remaining part is exported to France, Germany, Benelux countries, United Kingdom, Scandinavia, USA, Estonia, Latvia and other destinations.

Most European Union trade is conducted via subsidiaries: Litfert SARL in France and Belgium, Liteximp Sp.zo.o in Poland, Agro Baltic GmbH in Germany and Netherlands, Agrochema in the Baltics. In Scandinavia, fertilizers are marketed directly to farmer cooperative societies. In other markets, fertilizers are sold to wholesalers with the best domestic market expertise.

LITFERT™ - a registered Achema trademark from 1995 is well known and recognised in Western European markets. In 2005 the trademark registration was extended throughout the European Union. Recognition of LITFERTTM trademark is an excellent outcome of targeted and efficient Achema marketing strategy campaign, and also a successful result of communication between producer, product and the customer.

LithAN™ - registered trademark for ammonium nitrate marketed in United Kingdom, where the product is highly valued by local farmers.

Liquid compound fertilizers Sogeda™, Gabija™ and Daiga™ are well known in Lithuanian and the neighbouring Baltic markets.